jobby: Library Marketing Manager, Cookie Jar Entertainment, Toronto

By Mike Valiquette

October 21, 2011

Library Marketing Manager

Cookie Jar Entertainment is looking for a Global Library Marketing Manager.  This position is located in Toronto, Ontario

Responsibilities:

  • Drive content sales of library and key franchises through effective marketing
  • Undertake a Library title analysis and create and execute the growth plan which will include packaging and promoting titles for viewer consumption
  • Find market and/or customer gaps in key franchises then work with TV sales to create plans to sell to customers
  • Provide renewal analysis and support to TV Sales
  • Develop a current and new customer database for Marketing purposes
  • Overall management and execution of customer and consumer marketing plans relating to the library titles

Education and/or Experience

  • Undergraduate degree, MBA a plus
  • 5 years marketing experience, preferably with content libraries

Other Qualifications:

  • Knowledgeable in online and social media marketing
  • Innovative, dynamic, imaginative and independent worker

Send resume to: jobs@cjar.com with subject line Library Brand Manager.

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