press release: NFB swag at Roots

By Mike Valiquette

ROOTS CELEBRATES THE NFB’S 75TH ANNIVERSARY WITH LIMITED EDITION COLLECTION
Wear your love of great Canadian cinema with tees, longsleeves and hoodies featuring images from classic animation and the NFB’s iconic retro logo Roots has teamed up with the National Film Board of Canada (NFB), Canada’s Oscar-winning public film producer and distributor, to create a limited edition collection featuring Canada’s most beloved animation classics as well as their iconic retro logo. With this new collection, Roots and NFB are offering everyone a chance to proudly wear their love of great Canadian film and animation.

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Launching on the Roots website in Canada and the U.S. and in select stores across Canada beginning September 4th, 2014, this limited edition collection features four t-shirts, two retro longsleeve tees and two retro hoodies. The t-shirts feature images from two of the NFB’s most popular animated shorts, The Sweater and Log Driver’s Waltz, available in two styles per film. The longsleeves and hoodies bear the retro logo
that has been synonymous with award-winning Canadian cinema for decades. The price range for the collection is $44-$98.

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About The Sweater and Log Driver’s Waltz
The NFB and Roots have selected images from two classic animated shorts that have captured the hearts of Canadians and animation fans everywhere. Based on an acclaimed short story by Roch Carrier from his own childhood, Sheldon Cohen’s animated film The Sweater (1980) is an NFB classic that appeals to hockey lovers of all ages, as a young player in small-town Quebec, who worships the Habs and his hero Rocket Richard, must instead wear the jersey of their hated rivals, the Toronto Maple Leafs. Winner of 15 film awards, The Sweater was hailed by film critic Leonard Maltin as one of the great works in Canadian animation.
Log Driver’s Waltz (1979) by Oscar-winning NFB animator John Weldon features a beloved folk song by Wade Hemsworth, performed by Canadian music legends Kate and Anna McGarrigle, backed by the Mountain City Four. Log Driver’s Waltz is the whimsical tale of a young girl who longs to marry the best dancing partner to be found―a dashing log driver. This 1979 film is one of five titles chosen by Canada Post for a commemorative stamp series celebrating the 75th anniversary of the NFB.
About Roots Canada
Founded in 1973, Roots is Canada’s leading lifestyle brand known for its quality leather goods, athletic apparel, accessories, and natural fiber clothing. In addition to its state-ofthe-art factory and design centre in Toronto, Roots has 125 stores in Canada and the United States along with 100 retail locations in Asia. The core values that have always governed Roots are based on a commitment to active, healthy living, respect for the environment, community support and a passion for Canada.
NFB_logo_canadian_designAbout the NFB logo
Called “Man Seeing/L’homme qui voit,” the NFB’s iconic logo was designed in 1969 by Georges Beaupré, and is recognized across the country and around the world as a symbol of Canadian excellence in film and animation.
About the National Film Board of Canada
Beginning May 2, 2014, the NFB marks 75 years of innovation and leadership in social issue documentaries, auteur animation, and most recently, groundbreaking interactive works. The NFB has produced over 13,000 productions and won over 5,000 awards, including 10 Webbys, 9 Canadian Screen Awards, 12 Oscars and more than 90 Genies.
To access acclaimed NFB content, visit NFB.ca or download its apps for smartphones, tablets and connected TV.
Stay Connected
Website: roots.com
On line screening room: NFB.ca
Facebook: facebook.com/nfb.ca and facebook.com/roots

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