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press release: Way To Go is Yours to Experience


After its world premiere at Sundance, Vincent Morisset’s  WAY TO GO is available today online for FREE! The online experience can be found at

Way to Go is an interactive experience for human beings between 5 and 105 years old. Maybe it lasts six minutes; maybe it lasts forever. Way to Go is ready for your web browser and willing to go VR, if you’re Rift-y. It is like a grey squirrel balanced on a branch, fearless. Made by Vincent Morisset, Caroline Robert, Édouard Lanctôt-Benoit and the studio AATOAA, visionary creators of BLA BLA and Arcade Fire’s award-winning Just A Reflektor. Produced by the National Film Board of Canada, co-produced by France Televisions, with a mesmerizing soundtrack by Philippe Lambert, it is a game and a solace and an alarm, a wake-up call to the hazards of today. At a moment when we have access to so much, and see so little, Way to Go will remind you of all that lies before you, within you, in the luscious, sudden pleasure of discovery.

NFB’s Way To Go

Ummmm…. So, yeah. You really should check this out. Here’s the full press release:

Vincent Morisset’s latest online immersive experience Way to Go launches February 5 at

Virtual reality events in Montreal at the Rendez-vous du cinéma québécois and Cinéma Excentris, using the Oculus Rift VR headset!

February 4, 2015 – Montreal, National Film Board of Canada (NFB)

Launching February 5, Vincent Morisset’s new interactive web experience Way to Go offers users an astonishing journey, combining hand-made animation, 360-degree video capture, music, dreaming and code to create an immersive walk in the woods, full of mystery and discovery.

It’s the second collaboration between the National Film Board of Canada (NFB) and Morisset, creator of the Webby Award-winning film for computer BLA BLA as well as Arcade Fire’s acclaimed interactive music video Just a Reflektor.

Way to Go was first unveiled to the global digital media community through a virtual reality event at the Sundance Film Festival’s New Frontier program, utilizing the Oculus Rift VR headset. Now, this experience is coming to Morisset’s hometown of Montreal, with virtual reality public events at the Rendez-vous du cinéma québécois from February 25-27 and Cinéma Excentris from March 2-6.

We go away every day. We plunge through the city, skate down roads, tunneling toward a destination without remembering the quests we are on. A journey is a collection of moments-we are here, we are here, we are here, and yet we miss these moments. A journey is a collection of choices-turn here, stop here, choose here, and yet we surrender these choices. What if we quit surrendering? What if we didn’t miss?

Using hand-made animation, music, 360-degree capture technology and webGL sorcery, Way to Go is a free-to-play dream-world of journeys. Walk, run, fly; crouch in the grass and remember what’s hidden all around. Slip like a rumour from one place into another; chase your shadow; listen to the slow pulse of the metronome, black-clad, following in your wake.

Produced by the NFB and co-produced by France Télévisions, Way to Go is created by Vincent Morisset, Philippe Lambert, Édouard Lanctôt-Benoit and Caroline Robert of the studio AATOAA..

Key credits
Directed and shot by Vincent Morisset<>
Created by the studio AATOAA<>
Music and sounds by Philippe Lambert<>
Creative coding and technologies by Édouard Lanctôt-Benoit<>
Animations, drawings, macro videos and costumes by Caroline Robert <>
Produced by Hugues Sweeney for the National Film Board of Canada<>
Co-produced by Boris Razon at France Télévisions<>

Vincent Morisset biography
Vincent Morisset is a director and the founder of Montreal studio AATOAA. During the last decade, he pioneered interactive music videos for Arcade Fire (Neon Bible, Sprawl II, Just a Reflektor). He also directed two feature films, MIROIR NOIR and the documentary INNI on Sigur Rós. With the support of the NFB, in collaboration with Philippe Lambert, Édouard Lanctôt-Benoit and Caroline Robert, Vincent Morisset and his team created the award-winning interactive film BLA BLA. Way to Go is the second original production the small and versatile team has made with the NFB. Their work has been presented at the Museum of the Moving Image, MoMA, Gaîté lyrique, the National Taiwan Museum and many festivals including Venice, Rotterdam, SXSW and IDFA. Vincent is also the instigator of the Digital Storytelling Manifesto.

About the NFB
The National Film Board of Canada (NFB) is one of the world’s leading digital content hubs, creating groundbreaking interactive<> documentaries and animation, mobile content, installations and participatory experiences. NFB interactive productions and digital platforms have won 100 awards, including 8 Webbys. To access acclaimed NFB content, visit or download its apps<> for smartphones, tablets and connected TV.

About France télévisions Nouvelles écritures
Three years after its creation, the direction of new writing and transmedia of France Télévisions opens a new chapter in its history.
With 90 online programs, 45 ongoing projects, almost 100 hours of available video, more than 400,000 dedicated players, and 27 awards, its strategy is now divided into three areas:
1- Develop large collective narratives or public service campaigns with France Télévisions channels.
2- Introduce original audio-visual works by uncovering new and unknown paths, including fiction through “Studio 4”, documentaries through “Infracourts”, or rerouted news on social networks.
3- Push narrative researchever further by integrating game and its inner workings into narration, by extending creation to networks and encouraging participation, and, especially, by grounding more and more programs in real life-outside and on the streets. Binaural recording and Oculus head-mounted displays have made it possible for new forms of immersive experiences and installations to take place. Spaces can now be reinvented through apps and augmented reality. Why? To ultimately change our perception of the world and to endow it with additional senses or dimensions, which, in turn, can change us. There are infinite creative horizons opening on the fringes of life and its representations. We scan these horizons with great exhilaration.

AATOAA (pronounced like “À toi” in French) is a Montreal-based studio founded by Vincent Morisset and dedicated to original digital productions. AATOAA is renowned for its groundbreaking experiences that merge film grammar and interactivity. Over the years, its team has developed acclaimed interactive videos, feature films, custom technologies and VR experiences. In addition to making their own creations, AATOAA works for inspiring clients such as Red Bull, Arcade Fire, Skrillex and Google. The studio has been awarded with an Emmy, the Art Directors Club Tomorrow Award, four Webbys and two SXSW awards.


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